EP 181: Jim Wrubel – Surfacing the Right Info at the Right Time

  • Jim and Tim haven’t met yet, but Jim was tagged on a LinkedIn post by someone that Tim respects.
  • Jim comes from the Marketing world and has a product that helps companies get discovered by LLM tools like ChatGPT, Claude, Gemini, etc.
  • What does Marketing have to do with ERP? It’s all about getting the right information discovered at the right time, whether you’re going out to the public market to look for something or whether you’re looking for something in your internal ERP.